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Volcom Corporation's parent company gets new PR



Industry Updates

PPR Appoints Ruder Finn as US Corporate PR Agency

Surfersvillage Global Surf News, 30 March, 2012 : - - The parent company of leading global luxury and sport & lifestyle brands, PPR, has appointed Ruder Finn to handle corporate communications in the US. PPR has a portfolio of 16 fast-growing brands including Gucci, Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JeanRichard, Puma, Volcom, Cobra, Electric, and Tretorn.

The company has built a diverse portfolio of complementary premium brands with broad global appeal. Each brand has a distinct appeal and has been a trend-setter in its respective category.

With a distinct style and an entrepreneurial spirit, the PPR brands are diverse in terms of market positioning, product category, geographical reach, target demographics and price points. PPR recently established offices in the US under the leadership of Laurent Claquin, to further build the company's presence within the Americas.

Ruder Finn will support PPR to increase the company's recognition and reputation as the Group continues to focus on its portfolio of fast growing companies and profitable brands. Commenting on the appointment, Laurent Claquin, head of PPR Americas, said: "We selected Ruder Finn for their business insights, creativity and knowledge of the market and look forward to working with them on some exciting new initiatives."

Kathy Bloomgarden, CEO of Ruder Finn said: "This is a transformational moment for the luxury, sports and lifestyle industry in the US, requiring innovative communications techniques. We are delighted to be working with PPR with its incredible stable of luxury and sport & lifestyle brands. The company has impressive growth plans in the US and a compelling story that we look forward to telling."


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Source: Market Watch

Tags: Volcom, PPR, Ruder Finn, Business Updates

Industry: Surfersvillage



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