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Wavegarden/Surf Snowdonia partners with Firewire



Industry News

Wavegarden/Surf Snowdonia bring on retail partner Firewire Surfboards 

Surfersvillage Global Surf News, 28 May, 2015 - San Diego, California - Big news from Wales surfers yesterday: Surf Snowdonia, the world-first Wavegarden surf lagoon in North Wales, has announced a partnership deal with leading surfboard brand Firewire Surfboards.

Firewire will supply a range of its latest models to Surf Snowdonia’s on-site retail store at Dolgarrog, as well as a number of demo boards, which will be available to Surf Snowdonia surfers on a try-before-you-buy basis.

This is the latest partnership announcement for Surf Snowdonia, which is now entering its final construction phase. The unique £12 million facility is due to open in summer 2015.


Firewire is widely regarded as the global market leader when it comes to innovative, high-performance board design. The San Diego-headquartered company uses unorthodox high-tech materials, including aerospace composites, sandwich construction and paulownia wood deck-skins to create lightweight, flexible, state-of-the-art surfboards. The boards are manufactured using unique computer-generated design and technology and claim to be livelier and more responsive than conventional boards.

Firewire prides itself on the green credentials of its surfboards, which are amongst the least toxic and most environmentally friendly of any commercially available surfboards in the world.

Andy Ainscough, operations director at Surf Snowdonia said: “Our partnership with Firewire means we will be stocking some of the most exciting boards on the market, which is great news for anyone who is planning to visit Surf Snowdonia.

“Firewire is a brand that we have a huge amount of respect for because they produce the most environmentally-friendly boards available at global retail today. Their combination of market-leading innovation cut with their strong green credentials made them a compelling partner for Surf Snowdonia.”

With a decade of R&D behind it, Surf Snowdonia will deliver the longest man-made waves in the world at the push of a button. The facility will generate consistently powerful surfing waves of varying heights up to 2 metres, in a 300m long lagoon. With guaranteed barrelling point-break type rides of up to 20 seconds long, it’s a concept which has fired the imagination of surfers world-wide.


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