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Wellness brand EQ to open Biarritz concept store

EQ Love ambassador Justine Dupont © flickr commons





Industry News

EQ's new Biarritz concept store set to open on June 29

Surfersvillage Global Surf News, 13 June, 2015 - Biarritz, France - The wellness product brand EQ, born out of surf culture, will open its first concept store on June 29th, in the heart of Biarritz, the cradle of European surfing.

The emblematic neighborhood of Les Halles will welcome the 40m²-concept store, dedicated to wellness and sport. A unique experience, mixing natural materials, wood and plants garden, associated around EQ’s DNA and the universes of surf, travel, yoga, art and wellness. The store will be opened to everyone in June.

According to Carine MILHAC, Executive Director of the brand, “EQ is a reference brand in its specialty, and today, through this concept store, we wish to share our values and to allow the greatest number to live a new experience.”

Other brands such as YUJ, Yoga Searcher, Pukas, Super, UhainaPo, Skullcandy, XSories will complete the wellness (organic sun range), sport (yoga mats, plug ear protection) and home (plant scented candles) product portfolios developed by EQ.

A wide part of the shop will be dedicated to art and local and international artists, such as Little Maddi, Nico Odö, Margaux Arramon, Thomas Campbell or Andy Davis. Textiles and accessories will evolve through the seasons and over collaborations developed with the brand.

Eventually, the concept store will be above all a place of exchange and animations, open to everyone: yoga class, coaching, nutrition workshop, surf initiation, unique events dedicated to wellness, workshop for kids around art and exhibitions will punctuate the shop’s schedule throughout the year.

More information about EQ’s latest news and its concept store on Facebook

Amandine Faye

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