Mid August 2012

Body Glove energy gel launches, G-Mac onboard

Garrett McNamara

Industry Updates

Body Glove International Announces Garrett McNamara as their New Spokesperson for the Launch of Body Glove Surge

Surfersvillage Global Surf News, 13 August, 2012 : - - Body Glove International and PacificHealth Laboratories, Inc., a leading sports nutrition company, have announced today that Garrett McNamara, the “Guinness World Record Holder for largest wave ever ridden,” has signed an agreement to support the launch of the new Body Glove SurgeTM energy gel into test markets in Southern California beginning August 1, 2012.

Body Glove Surge is the new all-natural gel that provides more energy than the leading energy shot. It is designed to allow for portability so anyone participating in active sports, heading to the office, or just needing that extra burst of energy, can carry along Body Glove Surge wherever their sport or daily activity takes them. Whether it is on the surfboard, in the office, or before a night out on the town, the special formula provides energy faster and longer than any other energy product. They have launched a new website, bodyglovesurge.com, which captures the essence of the brand: “Natural Energy Unleashed.”

Fred Duffner, President and CEO of PacificHealth Laboratories, Inc. said, “A major initiative this year is to increase sales and awareness of our products beyond the core endurance athlete. This new partnership with Body Glove International, one of the foremost brands in water sports and outdoor activities, allows us to serve the customers of action sports and convenience stores for the first time. Body Glove is an iconic brand that stands for quality and performance—the same attributes of PacificHealth Laboratories’ products.

The Body Glove brand has high recognition and broad scale appeal.” Mr. Duffner added, “Our goal is to leverage the Body Glove brand, first in California and then expanding nationally and internationally, to vastly increase the market for our all-natural caffeinated energy gel products. These products, with their unique formulations, are ideal for both the active sports community and anyone using an energy product.”

Robbie Meistrell, CEO of Body Glove International, said, “Among our consumers, the Body Glove brand represents the gold standard for performance. Originally, my dad and my uncle created the wetsuit so surfers and divers could stay in the water longer. Body Glove Surge enables the user to participate in their sport with greater endurance and superior longevity. This model product fits the standard that we have created with our brand. That’s why I am so enthusiastic about our new relationship with PacificHealth Laboratories. Their science-proven products are incomparable in the performance nutrition category.”


Source: Body Glove

Author: Kenna Meistrell

Tags: Energy Gel, Surge, Body Glove Surge, Garrett McNamara, Team

Industry: Surfersvillage

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