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DC Shoes taps motorcycle culture for collection


Industry Updates

DC | W.1910 collaboration mixes motorbike vintage custom with modern day skateboarding

Surfersvillage Global Surf News, 22 February, 2013 : - - Separated in the past, Skateboarding & Custom have been brought together these past couple of years. What attracted lots of skate legends and early days renegades, has turned , today, into  a major fashion and urban trend. In the frame of its Streetwear collection, DC, as one of the most credible historical Skateboard company, links with W.1910,motorcycle inspired French Company, created by Melanie Clemencon. W.1910 is reputed for its Qualitative products, credibility and selective distribution.
DC | W.1910 collaboration mixes motorbike vintage custom with modern day skateboarding. The idea was born from DC’s skateboard teams’ passion for motorbike custom.  W.1910, boutique apparel and motorcycle brand from Paris. Specializing in the craft of custom motorcycles and the creation of functional stylish bike apparel and accessories. The main philosophy of W.1910 is based on the reinvention of vintage motor apparel pieces using modern day styling, fabrications and detailing. Together the two brands have created the latest project for DC’s Double LabelTM series.
A capsule collection for Summer 13 encompassing a skate shoe, chino styled pant and walk short, riders jacket, fleece, t-shirts and board short,  all featuring special motor and skateboard inspired detailing. Complimenting the collection is a 3 day travel bag perfect to hit the road over Summer. This capsule collection will be hitting the stores in April 2013.


Source: DC Shoes

Author: Emmanuel Labadie

Tags: W.1910, DC Shoes, Motorcycle

Industry: Surfersvillage

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