Eco-surfwear brand Rapanui launches new line

Rapanui's new collection © Rapanui Clothing

Industry Updates

New Rapanui collection features sustainable materials

Surfersvillage Global Surf News, 14 August, 2013 : - - Eco-Surfwear brand Rapanui has launched a new 2013/14 collection designed to compete with the high street surf brands. The new on-trend range of t-shirts, tops, vests and hoodies is derived from bamboo, eucalyptus and organic cotton and starts from £9.95.

Created from sustainable materials and made in a factory powered by wind turbines, the new collection is designed to meet the needs of the trend conscious at prices that are accessible.

Rapanui products are made in factories that are audited to ensure clean, safe working conditions for workers, a fair living wage and the right to collective representation; providing a refreshing alternative to a highstreet still shrouded in controversy after the Bangladeshi factory collapse where many of the UK’s biggest highstreet names had garments produced.

Mart Drake-Knight co-founder of Rapanui said, “It’s not that people don’t care about sustainability, it’s just hard to know what to do about it. This isn’t helped by eco-fashion brands ramping up prices and cultivating exclusivity either."

"We want to give people the option to go for something that’s bang on trend, and has a genuine approach to solving some of the problems in fashion supply chains. That accessibility now includes a low price point too.”

The idea behind Rapanui’s latest collection is to use market forces to deliver sustainability to more people, rather than trying to market environmentalism as a product for the privalidged.

"Just look at Rhianna or One Direction – how many girls dyed their hair red; how many young chaps out there wear chinos and roll their sleeve on their t-shirts? Our vision was to imagine the change we could make if sustainability was an accessible trend, starting at £9.95.”

The collection features a sustainable ‘fashion basics’ range of plain sustainable garments as well as a mix of bold on trend designs, all of which are 100% traceable ‘from seed to shop’ via Rapanui’s interactive supply chain maps - giving consumers concrete evidence of exactly where and how their clothing is made at a time when consumers are increasingly distanced from the source.

Source: Rapanui Clothing

Author: Rob Drake-Knight

Tags: Rapanui Clothing, Eco-surfwear, Fashion

Industry: Surfersvillage

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